To increase sales, business leaders must think differently, inbound sales tactics come to offer solutions. After working with many clients, listening to colleagues and reflecting on the strategic changes that I have experienced in the formation of my own business, I have concluded that these 5 sales strategies must be present in any organization. Marketing Consultancy Companies are called to use these types of strategies if they want to secure a place in the future.🤨
Selling can be a challenge. Strategies to sell are part of a complex process where there are no shortcuts. That is why methodologies such as Inbound Sales come to provide innovative tactics that make change possible.
Sellers who increase their sales take deliberate measures based on proven sales principles and techniques, combined with marketing actions to get the attention of their prospects. Most likely, marketers struggling to win customers are either not prospecting in the right way or not putting enough effort into effective advertising for their business.👍
Whether you're selling a product online through digital marketing strategy or running a retail business, these sales strategies will work for you. They will help you attract more visitors to your marketing strategy funnel and turn them into sales. 👇
1. Use the influence to publicize the value of your products
The Marketing Influence is here to stay, so you hug him soon. According to experts, almost 60% of commercial departments intend to increase their influencer marketing budgets in the next 12 months. Influence is the ability to persuade others to adopt your point of view. Naturally, you believe in your product so you want others to believe in it too.
To increase your ability to persuade others in this way, you must appeal to their emotions. Therefore, the influence increases the perceived value of your products, becoming one of the most effective sales strategies today.😃
2. You must start by selling yourself, before selling a product
Do not hesitate: you are a product. And, like any product or service, you have to know how to communicate the value you represent to succeed. Until that happens, you will find it difficult to sell your real products or services.
Email marketing is the most effective tactic for generating leads, followed by websites/landing pages and content marketing. But each of these tactics works best when you first sell yourself, then the product.
3. Use the features of your product to build interest
One of the most effective selling strategies is to use the benefits to build wishes. Sell the benefits, not the features. Most executives and marketing consultancy companies sell their products and services focusing on their characteristics. But today, this is no longer enough.🕺🏼
4. Sell the results by painting a clear image
Are you selling the results of your product? If you don't do it constantly, you are probably struggling to acquire leads and increase revenue. One of the secrets of sales teachers is that they understand that it is much better to sell the results of a product, rather than the product itself. Selling the result is painting a clear picture of where your prospect could be in an ideal future scenario, representing the challenge you have conquered or the problem you have solved.👈
5. Build credibility based on trust and experience
Sell more, make more money: everything depends on credibility. You can build credibility in several ways including top-notch customer service. Customers want to reach a seller who can help them solve problems quickly. They also want to interact with real people and access information to solve any problem for them.
